Product Experience Design

Client: An ambitious startup in the healthcare/fitness domain

Problem Statement

An ambitious startup with a strong team needed help in designing the end to end experience of its technology product. The success of their fitness platform rested heavily on the overall efficiency and experiential delight of its three different categories of users. They would use the product on both the web and on their smartphones (as hybrid app, running on Android and iOS). Therefore, a careful design of the interactions and the product’s UI/UX architecture was seminal to its overall engineering effort.

Scope of work

  • Conduct User Analysis and Research
  • Accountable for complete Interaction Design
  • Development of MVP (Minimum Viable Product)
  • Defining of Usability Acceptance Criteria
  • Conduct Usability Testing
  • Participate in application development

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